Online Casino Groups
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An online casino group is a set of online casinos that are owned and operated by the same entity. The owner of the casino group exploits the synergy in operating a number of online casinos. The players get the advantage of wagering in a number of casinos that are structurally similar but visually different. Therefore online casino groups create a win-win situation for both the gaming operators and the players.
It is human nature to want change without forsaking familiarity. Online casino groups allow players to achieve this. The different online casinos belonging to the same group are based on different themes. These themes have been so chosen so as to attract a niche group of players who empathize with that theme. The Casino Rewards group is one of the biggest online casino groups. The different online casinos of that group can be used to illustrate the above concept. Aztec Riches Casino and Casino Kingdom are based on themes of ancient civilizations. Captain Cooks Casino and Yukon Gold Casino have an adventure theme. Golden Tiger Casino and Lucky Emperor Casino cater to players who like Oriental themes. Blackjack Ballroom Casino as an elegant look whereas Virtual City Casino has a futuristic look. From time to time players need a change of scenery either within the same theme or even in a different theme. However they do not want to go through a process of adaptation to the new environment. Different online casinos of the same group provide a different environment without requiring the player to make any functional changes.
All the online casinos of the same group are powered by the same gaming software provider. Therefore they all offer the same set of online casino games. Therefore players can immediately start wagering at the new casino without having to go through a process of familiarizing themselves with the new rules and procedures. Even otherwise the navigation through the online casino website is almost identical for the different online casinos of the same group. Therefore the player will know where to find the games rules and how to use the cashier function to make deposits without having to scout around. The different online casinos of the same group usually offer the same set of promotions and online tournaments. This also makes it convenient for players to make the switch.
Many online casino groups make that extra effort to retain players within the group. They know that players will wander to a different online casino after some time. Hence they ensure that the player chooses another casino of their group rather than move off to another group. A number of means are employed to do this. The most effective way is to share loyalty points. All online casinos offer loyalty points to players as they wager. These loyalty points can be converted to credits. Online casino groups allow players to maintain a common pool of loyalty points. No matter on which casino the player earns the points, they go to the same pool. Hence the player accumulates loyalty points at a faster rate and receives the benefits of doing so. This also allows the players to earn loyalty points at one online casino and use them at another online casino belonging to the same group.
Some of the other popular online casino groups are the English Harbour group, the Fortune Lounge group, the Jackpot Factory group, the Rushmore Casino group and the Golden Casino group. |
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